Freudenberg Sealing Technologies Receives Award for Customer Magazine

Customer Magazine ESSENTIAL

Earlier this year, ESSENTIAL was honored with the silver Astrid Award and the Communicators Award, both international industry awards for excellent design. In 2017, the magazine received the Silver FOX Award and it was nominated for the European Excellence Award. Both awards recognize projects and campaigns in corporate communications.

Since 2013, the customer magazine ESSENTIAL has been published twice a year in German and in English language with a total circulation of approx. 13,000 copies. Each issue covers current societal and industrial topics that are impacting Freudenberg Sealing Technologies and its customers with informative reports, unexpected interviews, creative news articles and top quality illustrations, infographics and photos. Using the full range of journalistic formats, stories are typically presented from the perspective of users and pioneers. Recurring categories and article series give the magazine structure while short, quickly read content alternates with more thorough, in-depth coverage.

The top-quality writing and illustrations found in ESSENTIAL are well matched with a rich, high-quality layout. Cover stories set the overall theme for each issue and are uniquely presented to build cohesion throughout the magazine. Style cues include recycled paper, an understated color palate and complete story layouts that do not require the reader to “jump” to back pages to finish an article.

Since the beginning of 2017, the magazine also fills the news section on the company's website, www.fst.com, with current stories on a weekly basis. In addition to that, the publication provides the basis for content and conversations on the company's social media channels.

ESSENTIAL was originally conceived as a resource for the customers and business partners of Freudenberg Sealing Technologies but is also available to any interested reader. An archive of all issues is available at here.